Why Software Companies Should Exhibit at VARTECH 2026

VARTECH 2026  (Sept 21& 22), the channel's biggest and most anticipated show, is heading to New England, specifically the Mohegan Sun in Uncasville, CT. It presents a unique opportunity for ISVs to meet and develop relationships with hundreds of resellers, manufacturers, and the BlueStar team. The year's theme,  "Where Builders Gather," emphasizes collaboration and the idea that we all contribute to developing ideal solutions to end users' challenges.

VARTECH is a highly choreographed event where all attendees move together through general sessions, education tracks, time on the tradeshow floor, and unique evening networking events. The show emphasizes building relationships and finding new opportunities to grow your business, offering hours of face-to-face time and information on the trends, hot topics, and new technologies shaping industries such as supply chain, retail, hospitality, healthcare, and more.

In addition to top hardware vendors sponsoring and displaying their latest tech at the show, BlueStar understands the importance of software in completing a solution and provides resellers with an arsenal of options to win every aspect of an opportunity. That's why we need software companies to exhibit at VARTECH 2026!

This was one of the best VARTECHs I have been to. I thought the engagement from the Bluestar team, vendors, and resellers was top-notch. I had a blast.

- 2025 Exhibitor

VARTECH By the Numbers

• 1400+ Attendees, including 800+ resellers from the US, Canada, Latin America, and EMEA
  • 77% of 2025 attendees were manager-level or higher executives. These are the decision makers!
• 120+ Exhibitors, including hardware and software companies 
  • We hope to have 50+ ISVs this year
• Over 7 hours on the tradeshow floor across two days, giving attendees plenty of time to visit every booth and make connections

"Hike has customers in 60 countries, and BlueStar has business in the US, Latin America, EMEA, and Canada—so that's why we keep coming." - Jay Suteria - Hike POS

What Do ISVs Gain from VARTECH?

The kind of exposure you'll receive by exhibiting at VARTECH is hard to quantify, but let's say you tried to visit 10 resellers in a year to develop partnerships. If you spent $1,500 each on travel, entertainment, and meals, that's $15,000. At VARTECH, we're helping you meet 100 times more potential partners, at a fraction of the cost, all in one place!

What else...?

• ISVs can choose between 5x5 or 10x10 booth sizes (or larger!)
• For a limited time, take advantage of an Early Bird discount with a signed prior!!
• Opportunities to buy additional passes and sponsor evening events, giveaways, food & beverage, and more
• TEConnect Live - a one-of-a-kind event allowing ISVs to pitch their solutions before the entire crowd of attendees
           Available only to the first 15 NEW ISVs that have not attended VARTECH.
• Take advantage of BlueStar's discounted room rate at the Mohegan Sun up to a few days before and after the show.
           Spouses/children can attend as well for an additional fee (only guests 21+ are allowed to attend VARTECH events)

"BlueStar makes us feel like family, and it's great to connect with our other partners." -Richard Makerson - BlueFletch

Need to Know More?

Listen to this webinar recording for more details on sponsorships, evening events, and show logistics.

If you are ready to exhibit at VARTECH, contact your BlueStar BDM/BAM for pricing or email Josh Kelly, ISV Business Development Manager.