Cannabis: What’s the Real Opportunity?

The cannabis industry represents an unprecedented opportunity for value-added resellers (VARs). Although the newest market in the point of sale (POS) space, it’s growing at a phenomenal rate, and each business needs technology to operate efficiently, compliantly, and competitively.  Cannabis dispensaries are now legal in 34 states, and the number of retail stores, grow facilities, and licensed operators continue to climb.  In fact, there were 8,550 retail licenses issued across the US for the sale of cannabis as of August 2021. In addition, more states are approving adult use and medicinal cannabis, and efforts are underway to legalize it at the federal level.

From a VAR’s perspective, cannabis is an opportunity to sell into a new vertical market, increase revenue growth, and establish yourself as a trusted advisor – if you take the time to learn this market, its challenges, and how to solve them.