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Marketing & Social

4 min read

2024 Solution Provider Marketing Survey: Standing Out in a Crowded Market

Where should the marketing team person spend their time? Which channels, tools, and events should we invest in?

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7 min read

How to Create a Marketing Budget and Plan for 2024

I’ve been on dozens of Zoom calls with small business owners in the IT and software space to talk marketing.

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4 min read

From Executives to Influencers: Unlocking the Power of LinkedIn for Business Growth

In 2023, the average age of a Chief Executive Officer is 59 years old.

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programmatic digital out of home advertising

3 min read

Turning Store Windows into Ad Revenue with Programmatic Out of Home Advertising

“Passive income” is a phrase you often hear from finance gurus, stock market bros, and even Tiktok influencers worldwide. The people using the phrase...

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4 min read

A Step-by-Step Guide to Creating Ads for Your Business Using Artificial Intelligence

Graphic designers and copywriters across LinkedIn and Reddit have been shaking in their boots for the past few months, worrying that robots will take...

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7 min read

2022 Value-Added Reseller Survey: What are your top marketing challenges?

We asked 124 individuals—a mix of value-added resellers, system integrators, and software companies—the following: whether they ran paid advertising,...

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Popular Articles

5 min read

[End User Survey] Digital Signage: 125 Retail Leaders Shared Their Concerns, Expectations, and Thoughts on Deploying Displays in Their Stores

Screens dominate our personal and professional lives. The average American spends 7 hours and 4 minutes daily looking...
5 min read

[End-User Survey] 120 Grocery Executives Share the Tech They Have, What they Want, and What's Moving the Industry Forward

The grocery industry constantly evolves, with customer expectations and technological advancements driving significant...
3 min read

Report: What Resellers Want in Mobile Receipt Printers

Have you ever wondered what your peers value in the products they choose to resell? Epson recently commissioned...