Finding and hiring qualified sales reps and solutions architects takes time, money, and resources. Then comes onboarding, training on critical systems, processes, and expectations within your organization. And what if your shiny, exciting, and eager new hire is new to channel sales, specialized electronics, or the core industries you sell to?
How long does it take to turn your rookie into someone who's prospecting, presenting, and closing deals for your bottom line without help? A month? Six months? A year? Two?
If those questions give you cold sweats and represent a common challenge, BlueStar Academy is here to help.
"A lot of [BlueStar customers] have been asking for this, whether in focus groups, QBRs, one-on-one meetings with executives, at events. There's an appetite, a need, for us to educate and help you. When you bring on new sales reps, there's a ramp-up period before they are productive, so anything we can do to shorten that is going to be helpful. The idea of the Academy is to relieve the burden from you and engage with them right away."
- Mike Monocello - Channel Veteran and BlueStar Academy Training Manager
BlueStar Academy's in-person classes offer partners the opportunity to send new reps (or those in need of a refresh) for two days that include:
- Education on Core Technologies (e.g., Barcoding & RFID, POS & Payments, or Digital Signage)
- Meet and greets with BlueStar execs, BDMs, and account managers
- A tour of our warehouse automation
- A course on solution-based selling practices
- Value-added services to secure more opportunities and impress your customers
- Ongoing access to online course materials and a community with peers
What does this cost you? For the training...nothing. You will cover travel and hotel expenses to our corporate office in Northern Kentucky (located just down the road from the Greater Cincinnati Airport), and we'll take care of meals, local transportation, and an evening networking event.
Following a successful trial run late summer, BlueStar Academy is set to launch in early 2026, with plans for 10 to 12 training sessions throughout the year. However, we need your help to ensure that we're offering the kind of courses you and your representatives need at the right time. Please take a moment to fill out the survey below to provide your feedback. You can also contact Mike Monocello to discuss your company's needs and get more information.
"Bottom line is our goal is to establish the best training in the channel, so we want to meet your needs, whatever those are."
--Mike Monocello
